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Tracking Videos with Goal Tracker for Google Analytics

Goal Tracker for Google Analytics allows you to track embedded videos on your website.

This includes:

  • YouTube
  • Vimeo
  • Self Hosted (uploaded) videos

Setting up Video Tracking

Go to the plugin’s Video/Audio tracking tab and toggle the type of videos you would like to track:

Once saved, the plugin will start tracking all of the embedded videos of your selected types.

Self-hosted videos are videos that you upload to your media library.

Video Events in Google Analytics

There are 3 video events that the plugins generate:

video_start – This will trigger each time a visitor clicks play on the video.

video_progress – Sent when the video progresses to 10%, 25%, 50% and 75% of the video.

video_complete – Sent when the video ended.

Each event will include the following parameters:

Video Event Parameter

video_current_time – Current time in the video when the event was sent.

video_duration – The full duration of the video.

video_title – The title of the video. For self-hosted media, this will be the file name.

video_percent – Indicates the video progress (0, 10, 25, 50, 75, 100)

video_provider – The video provider – “youtube”, “vimeo”, or “self_hosted”.

video_url – The URL of the video.